Open a Juice Bar (Fruit Shop plus Fruit Juices)

Can I set up a greengrocer at an economic cost?

For less than 16,000 euros; the most demanding investment is that of paying for the appropriate premises, since you cannot think of being successful if the premises do not meet a series of essential characteristics such as being a busy transit area. Once the appropriate location has been found, the rest of the investment is affordable since the machinery is inexpensive and the initial stock of fruit is inexpensive.

What is that of a "juice bar"?

If you set up a fruit shop selling fresh fruits and vegetables near a commercial avenue, many customers from the area will come, especially housewives, since it will offer them fresh and varied fruit every day at a low price.

You will soon realize that many customers will buy the fruit for use in juices or salads, and before buying it, many people will ask for a piece of fruit to try beforehand.

This is an opportunity not to miss, think about investing in the purchase of a manual machine to squeeze oranges and glasses of orange juice, made instantly, at a reasonable price. With this you will obtain another source of income, that of the people who buy your oranges and those who buy your juice. As the above will allow you to generate a salary to support your family, the next step will be to grow and for this you will use a blender to make various fruit juices; You will see that there is a market niche in the workers who work in the area, at breakfast, mid-morning and in the afternoon at tea, they will leave their work to buy a snack and always return with a drink.

Some nearby shops and bars sell fruit juices, as a complement to their varied list of products, but will offer little variety.

You should ask your customers what types of juices (fruit mix) are their favorites, and at the end of the day, they will use the well-ripened fruit for various tests, mixing the variety of fruits of the season in which they are.

In this way, its fruit shop will have been fully transformed into a juice shop, characterizing and differentiating itself from the competition by the variety of juices that others do not make and the customer will choose their preferred one.

Initial investment for complete commissioning

The crucial point, the most important is to find a suitable place, it does not serve any space, and, of course, the area is vital. This, in principle, leads to more expensive investment, but in the current context of crisis, there is an abundance of premises at an affordable price (there are many spaces in good areas at less than a thousand euros a month), you should only spend time finding it. Once achieved, the rest is easier.

It must have a cool environment and for this it must provide the premises with a permanent temperature conditioner (refrigerator), with a juicer and industrial blender, the cost is about three thousand euros.

You will not need employees, since in this business idea the involvement of the entrepreneur is key, which in turn will be the worker who takes this project forward, later and it will be seen.

Finally, you must provide the product to be sold , to acquire the fruit you must make a sacrifice, we recommend that you get up early and be one of the first in the provincial market to buy the best fruit, a fundamental factor in building customer loyalty.

Deadpoint

You must bear in mind that in order for your company to achieve sufficient profitability , you must sell a minimum of fruit monthly so that you also do not have to discard an excessive amount daily; This is where the idea of juicing works decisively, it is ideal that the day before packaging juices with ripe fruit, logically the last one should discard it, but even so, the fruit + juice combination is very powerful. Annually to overcome fixed and variable costs and thus begin to give benefits; You will have to break the deadlock (cover all fixed and variable costs with a minimum volume of production).

We estimate the threshold of sales necessary for the self-employed entrepreneur juicer to obtain a sufficient profit that allows him to live from this activity is about 2,000 kilos of fruit per month at an average price of 2 euros per kilo, this 4,000 euros per month.

Minimum investment required

The minimum investment for a juice shop of this type, in premises, machinery and stocks, would be around 15,900 euros. The advantage that you have is that initially you will not have labor costs, since you will be the worker himself and will pay the Challenge (Obligation of the natural person, not the company).

Strengths and weaknesses

STRENGTHS:

1) The raw material (stocks) have a low cost .

2) Location in a commercial area with great pedestrian traffic .

3) Hygienic service .

4) Variety of fruits and juices.

5) Greater culture on the part of society for the consumption of natural products and low calorie content.

6) It goes out of business easily as the equipment is easily resold.

7) Increase in businesses and companies in the area as it is a commercial area.

WEAKNESSES:

1) Investment in machinery is required ( refrigerator, blender, chairs, dishes, light and water installation, shelves and showcases).

2) Competitors in the area.

3) Cheaper substitute products (carbonated drinks, sodas, juices).

4) As it is a small investment, entry is simple .

5) Imitation by nearby greengrocers.

Conclusion

Thus, for the direct purchase option of wine from the producer, only the following would be needed:

Company Constitution (ready to operate): 350 euros.
Space (rent three months plus initial deposit two months): 4,000 euros.
License and works : 1,900 euros.
Trademark Registration : 250 euros. Not necessary (but recommended, especially to naturally label your juices)
Initial hiring of a full-time employee (payroll cost three months plus Social Security in charge of the company for the same period): 0.00 euros. You will work, and, where appropriate, your family (spouse and children).
Fruit stock for the first quarter (10,000 liters): 6,000 euros.
Purchase of containers and packaging : 400 euros.
Machinery : 3,000 euros.

This makes a total of 15,900 euros .

And that's it, you can become a successful fruit juicer innovator .